Finally, a way to make your content and revenue plan line up.
Annual planning season is here. Targets are rising, budgets are tight, and GTM teams everywhere are trying to answer the same question:
What will it really take to hit next year’s number?
In this on-demand webinar, I break down how to connect revenue goals directly to campaigns, content, and conversion math. You will see how to turn strategy into a working plan that keeps sales, marketing, and finance aligned all year long.
→ Watch the webinar ▶︎
Note: The webinar also includes a link to the planning model
Growth used to be easier. SaaS companies once grew at 30%+ per year. Now the average sits closer to 15%. Meanwhile, the cost to acquire a new dollar of ARR has doubled.
Buyers do not buy the way they used to. They self-educate across long cycles with multiple decision-makers: finance, IT, operations, and legal. Opinions form before anyone talks to sales.
Most GTM teams cannot keep up. They have content for awareness but not for evaluation, or messaging for one role but not another. Those gaps create friction, slow deals, and drive CAC higher.
This session helps your team map campaigns and content directly to revenue so every asset has a clear purpose and measurable impact.
We begin with the basics: ACV, current ARR, churn, expansion, and new-logo targets. Then we break those down by segment such as Healthcare or Fintech. The model turns those inputs into the number of new logos required and a monthly win schedule. In minutes you can see whether your plan is realistic or needs a reset before Q1 begins.
Every marketing plan depends on sales capacity. The model shows how many fully ramped reps you will need by month to hit your targets based on deal size, attainment rate, and ramp time. It is a simple way to align hiring timelines with growth expectations and avoid the mid-year scramble when quota outpaces headcount.
We model the buyer journey with the bowtie framework and connect engagement to revenue through clear conversion ratios: engaged accounts, meetings set and occurred, opportunities opened, and deals won. By linking these stages mathematically, you can forecast the number of meetings, touchpoints, and assets required to deliver each new logo. Pipeline stops being a guessing game and becomes predictable.
The Inquiry Matrix is where strategy meets execution. It helps calculate how many touchpoints are needed to turn prospects into engaged accounts, then maps where those touches should come from.
For a $75K ACV product, fifteen inquiries might equal one engaged account. The model lets you choose the mix, for example:
As you toggle each channel, the sheet recalculates inquiries and shows if your campaign mix can deliver the engagement required to hit your target. It is a fast way to validate what content to build and where to promote it.
Too often, GTM budgets are set without linking back to revenue targets. The VelocityEngine model ties it together and factors in CAC, LTV, and the LTV:CAC ratio to show if your plan is financially sustainable. You will also see how AI-powered workflow and content automation can lower program costs while maintaining campaign volume. Plan for growth and efficiency at the same time.
Every number in your model is an assumption. Treat it as a living system. If close rates fall from 30% to 25%, diagnose what changed. Maybe a competitor shifted pricing, or your evaluation-stage messaging is off. Use the insight to build targeted assets like competitive one-pagers or late-stage battle cards to fix the gap. Continuous calibration is how top GTM teams stay ahead. The model makes it visible.
If your 2026 planning is underway, now is the time to turn projections into a precise plan.
After you watch, reach out if you would like to apply the model directly to your business.
VelocityEngine can help you build campaign playbooks, generate content, and keep every part of your GTM engine in sync in one platform.