Meet VelocityEngine at HubSpot INBOUND 2025: an AI GTM platform that unites strategy, content and campaigns so B2B teams launch fast and drive outcomes.
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When go-to-market (GTM) teams—sales, marketing, product, and customer success—struggle to align, the issue is often misdiagnosed. Most assume the problem lies in agreeing on shared KPIs, metrics or incentives. But in reality, true GTM misalignment comes from something deeper: a lack of shared understanding of the buyer’s pain points and journey.
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The SaaS industry is undergoing a seismic shift. The “Growth at All Costs” (GAAC) playbook that once defined success has proven unsustainable, and many companies are grappling with declining go-to-market (GTM) efficiency. As the dust settles, a new era of sustainable, efficient growth is emerging, powered by lean revenue principles and driven by AI. For companies looking for growth and to sustain long-term success, improving GTM efficiency is no longer optional—it’s mission-critical.
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Over the last three decades, the B2B landscape has evolved dramatically. Technology innovations, shifting buyer expectations, and heightened competition have all contributed to a world where standing out has never been harder—or more important. At the heart of every successful B2B strategy lies a critical element: positioning.
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For decades, content marketing has been about scale. Marketing teams created content designed for large audience segments, ensuring it could resonate with as many prospects as possible. Why? Because content creation was expensive—both in terms of time and resources. The more a single piece of content could be reused across multiple prospects, the more efficient the strategy.
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Understanding your audience is foundational to a successful B2B go-to-market (GTM) strategy. But in complex buying committees, knowing who you're talking to—and how they fit into the decision-making process—isn't as simple as identifying job titles or departments.
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Understand how leveraging the Jobs-to-be-Done framework can help you grasp B2B buying committees' needs and create content that truly resonates with your audience.
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As we flip the calendar to a new year, B2B SaaS leaders are deep into planning mode—shaping budgets, refining forecasts, and designing next year’s go-to-market (GTM) campaigns. Amidst all this strategizing, there’s one crucial metric that influences everything from pipeline prioritization to marketing execution: Average Contract Value (ACV).
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Whether you're a long-time customer, a new prospect, or simply curious about what VelocityEngine is all about, we’re thrilled to have you join us.
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