Blog & Resources | VelocityEngine

January 28, 2025
The Root Cause of GTM Misalignment: It’s Not the KPIs

When go-to-market (GTM) teams—sales, marketing, product, and customer success—struggle to align, the issue is often misdiagnosed. Most assume the problem lies in agreeing on shared KPIs, metrics or incentives. But in reality, true GTM misalignment comes from something deeper: a lack of shared understanding of the buyer’s pain points and journey.
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January 21, 2025
The Future of GTM Efficiency: How AI Will Revolutionize Revenue Operations

Unlocking Growth: AI's Role in Transforming Revenue Operations for SaaS Success
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January 14, 2025
The Evolution of B2B Positioning

Lessons from the Last 30 Years and the Power of Getting It Right
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January 7, 2025
A Segment of One

How AI is Transforming Content Creation and Personalization
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December 27, 2024
Understanding B2B Personas vs. Buying Roles

Decoding B2B Personas and Buying Roles: A Strategic Guide for GTM Teams
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December 17, 2024
Understanding B2B Buying Committees

Leveraging Jobs-to-be-Done to Create Content That Resonates
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December 10, 2024
Why ACV is the Cornerstone Metric for B2B SaaS Success

Unlocking SaaS Success: How ACV Shapes Your B2B Growth Strategy
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December 3, 2024
Welcome to the Era of Efficient GTM

Navigating Modern GTM: Insights for Swift, AI-Driven Success
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