Blog

Nearly two years ago, we stood on the floor of HubSpot Inbound 2023 in Boston not with a booth, but with notebooks, questions, and an idea.The AI conversation was just starting to heat up. Everyone was curious. A few were experimenting. Most marketers were wondering whether it would truly change how we go to market.For us, it was a launchpad.

When go-to-market (GTM) teams—sales, marketing, product, and customer success—struggle to align, the issue is often misdiagnosed. Most assume the problem lies in agreeing on shared KPIs, metrics or incentives. But in reality, true GTM misalignment comes from something deeper: a lack of shared understanding of the buyer’s pain points and journey.

Unlocking Growth: AI's Role in Transforming Revenue Operations for SaaS Success

Lessons from the Last 30 Years and the Power of Getting It Right

How AI is Transforming Content Creation and Personalization

Decoding B2B Personas and Buying Roles: A Strategic Guide for GTM Teams

Leveraging Jobs-to-be-Done to Create Content That Resonates

Unlocking SaaS Success: How ACV Shapes Your B2B Growth Strategy

Navigating Modern GTM: Insights for Swift, AI-Driven Success