December 11, 2025
Plan in December. Launch in January.
The teams that win Q1 aren't planning in January—they're launching. Learn how to walk into the new year with your campaign ready to go live.
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December 10, 2025The HSE Agentic Singularity Summit: A Roundtable Recap
What actually changed in AI go-to-market this year? A recap from the HSE Summit with leaders from Metadata, Common Room, Mural, and more.
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November 3, 2025The GTM Planning Model Every Revenue Leader Needed Yesterday
Build a data-backed 2026 growth plan with VelocityEngine’s Revenue & Campaign Planner Tool. Learn how to connect your revenue goals to campaigns, content, and budgets in our on-demand 25-minute walkthrough webinar.
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August 14, 2025From Attendee to Sponsor: VelocityEngine at HubSpot Inbound 2025
Meet VelocityEngine at HubSpot INBOUND 2025: an AI GTM platform that unites strategy, content and campaigns so B2B teams launch fast and drive outcomes.
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January 28, 2025The Root Cause of GTM Misalignment: It’s Not the KPIs
When go-to-market (GTM) teams—sales, marketing, product, and customer success—struggle to align, the issue is often misdiagnosed. Most assume the problem lies in agreeing on shared KPIs, metrics or incentives. But in reality, true GTM misalignment comes from something deeper: a lack of shared understanding of the buyer’s pain points and journey.
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January 21, 2025The Future of GTM Efficiency: How AI Will Revolutionize Revenue Operations
The SaaS industry is undergoing a seismic shift. The “Growth at All Costs” (GAAC) playbook that once defined success has proven unsustainable, and many companies are grappling with declining go-to-market (GTM) efficiency. As the dust settles, a new era of sustainable, efficient growth is emerging, powered by lean revenue principles and driven by AI. For companies looking for growth and to sustain long-term success, improving GTM efficiency is no longer optional—it’s mission-critical.
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January 14, 2025The Evolution of B2B Positioning: Lessons from the Last 30 Years and the Power of Getting It Right
Over the last three decades, the B2B landscape has evolved dramatically. Technology innovations, shifting buyer expectations, and heightened competition have all contributed to a world where standing out has never been harder—or more important. At the heart of every successful B2B strategy lies a critical element: positioning.
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January 7, 2025The Era of "Segment of 1: How AI is Transforming Content Creation and Personalization"
For decades, content marketing has been about scale. Marketing teams created content designed for large audience segments, ensuring it could resonate with as many prospects as possible. Why? Because content creation was expensive—both in terms of time and resources. The more a single piece of content could be reused across multiple prospects, the more efficient the strategy.
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December 27, 2024The Difference Between B2B Personas and Buying Roles: A Guide for GTM Teams
Understanding your audience is foundational to a successful B2B go-to-market (GTM) strategy. But in complex buying committees, knowing who you're talking to—and how they fit into the decision-making process—isn't as simple as identifying job titles or departments.
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December 17, 2024Leveraging Jobs-to-be-Done to Understand B2B Buying Committees and Create Content That Resonates
Understand how leveraging the Jobs-to-be-Done framework can help you grasp B2B buying committees' needs and create content that truly resonates with your audience.
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December 10, 2024Why ACV is the Cornerstone Metric for B2B SaaS Success
As we flip the calendar to a new year, B2B SaaS leaders are deep into planning mode—shaping budgets, refining forecasts, and designing next year’s go-to-market (GTM) campaigns. Amidst all this strategizing, there’s one crucial metric that influences everything from pipeline prioritization to marketing execution: Average Contract Value (ACV).
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December 3, 2024Welcome to the Era of Efficient GTM
Whether you're a long-time customer, a new prospect, or simply curious about what VelocityEngine is all about, we’re thrilled to have you join us.
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