Discover how vLex, a global leader in legal technology, used VelocityEngine to replace expensive agencies, streamline campaign execution, and launch persona-driven campaigns in record time with minimal internal investment.
Challenge
vLex needed to create a full-funnel ABM campaign targeting their enterprise Big Law segment. However, they lacked the resources necessary to stand something up quickly and faced several obstacles, including:
- A lean team, causing scaling challenges in producing persona-based content for multiple audiences. Insufficient bandwidth and budget to develop campaigns in-house, leading to delays.
- Agency costs that were often 3x higher than budget, limiting ROI.
- Tight timelines to prove impact while maintaining brand consistency and compliance.
Without a dedicated product marketer or content writer, producing campaign content became impossible, and hiring an experienced Big Law writer would cost at least $150,000 annually. And to top it all off, competing internal priorities, like a website redesign and brand refresh, meant this campaign was never going to happen. Without a more efficient model, the team risked missing market opportunities and falling short of revenue targets. They needed a way to execute high-quality campaigns fast, without adding headcount or cost.
Solution
To overcome these challenges, vLex adopted VelocityEngine’s AI go-to-market (GTM) platform, replacing traditional agency workflows with a unified system built for speed and scale.
VelocityEngine delivered:
- Campaign strategy and content creation in just a few hours compared to what was traditionally multiple weeks.
- Complete content packages, including internal enablement documents like persona cards, and promotional assets like thought leadership blogs, social copy, and paid media assets for their target audience.
- Persona-specific content generation at scale, tailored for each of the buyers in their audience. Integrated workflows that simplified approvals and ensured brand integrity.
- An interactive software solution that allowed the team to execute campaigns quickly with minimal internal lift.
This approach gave vLex the output of a white-glove agency without the cost or time burden. The marketing team could now launch campaigns efficiently and maintain their high quality standards across channels.
Results
Deploying VelocityEngine produced clear, measurable improvements across vLex's marketing operations. They include:
- Faster Speed to Market: Campaign strategy and content development were completed in just a few hours, freeing the team to focus on strategic priorities rather than production bottlenecks.
- Reduction in Content Costs: vLex achieved agency-level quality at 1/3 of the cost, reallocating budget toward higher-impact initiatives without sacrificing content excellence.
- Cost Savings on Headcount: The need to hire a net-new content writer disappeared, saving vLex at least
$150K on salary costs, as well as time savings on training and onboarding.
- More Efficient Operations: Adopting AI and embedding it into existing workflows reduced overhead, allowing the team to collaborate better and execute faster, and with more consistency.
- Content Creation at Scale: Using AI to generate persona-aligned content simultaneously allowed them to expand their thought leadership presence across digital, paid, and social channels.