Case Study: vLex Achieves the GTM Velocity Advantage

Learn how the Legal Tech Innovator Accelerated Campaign Launches 5X Faster While Slashing Content Costs by 66%

Challenge: Throttled Growth, High Waste, and Slow Execution.

vLex, a key innovator in the world of mid-sized law firms, faced the acute pressure common to its peers: the need to scale go-to-market execution with the speed and quality required to compete with larger enterprise vendors, all while managing smaller budgets. Traditional sales and marketing motions suffered from systemic flaws: GTM Waste, Campaign-First Thinking, and the Pipeline Predictability Gap. Each constantly drained time, money, and resources.

Specifically, the challenge was overcoming the complexity crisis: converting high-level strategy into effective, multi-persona campaigns without being slowed down by outsourced execution or internal content bottlenecks. 

For their CMO, the primary mandate was simple: orchestrate GTM across functions, align to multiple buyer journeys, and prove campaign effectiveness efficiently.

Solution: The AI GTM Operating System

vLex adopted VelocityEngine, the AI GTM Operating System. This platform was designed to manage the shift from marketing chaos to repeatable growth, replacing fragmented tools and manual workflows with a unified solution.

The core mechanism focused on achieving the GTM Velocity Advantage:

1. Foundation First: vLex first built its AI Go-To-Market Foundation by completing the core setup steps (Intake, Brand, Products, and Target Personas) to train the AI on its knowledge base.
2. Instant Execution: By leveraging prescriptive GTM Playbooks (which act as starting blueprints for strategic content flow), VelocityEngine instantly converted this foundation into integrated, ready-to-launch campaigns.

Results: Quantifiable Impact Across Speed, Cost, and Scale

Faster Time-to-Market

VelocityEngine's fundamental promise is to GTM in minutes, not months. By automating the strategic steps and content generation, vLex achieved unparalleled speed-to-market:

• Campaign Acceleration: The platform delivers 5X faster launches. Campaign launch time is reduced from traditional cycles measured in months down to weeks.
• Time-to-Content: The elapsed time from foundation approval to having the full content suite ready to launch is reduced from a prior baseline of 70 days to 14 days.
• Operational Efficiency: This dramatic acceleration provides a competitive edge, enabling organizations to achieve a 75% faster launch time.

Eliminating Waste

VelocityEngine solved their GTM Waste problem, directly targeting the high costs and inefficiencies associated with outsourced content and fragmented operations.

• Cost Savings: VelocityEngine delivers an industry-leading 80% lower content costs, achieving 80% cost savings compared to traditional methods.
• Campaign Value: A demand generation campaign that typically costs $27K–$63K with an agency can be executed for approximately $5K using VelocityEngine.
• Team Efficiency: The platform dramatically reduces the manual effort required, requiring 75% less team time. This relief allows lean marketing teams (2–4 people) to focus on strategy rather than production.

Precision Content and Output

The core value of the AI GTM Operating System is its ability to deliver Precision Content Experiences and Relevancy at Scale. This means generating higher quality content, tailored to the specific buyer journey and personas, leading directly to revenue:

• Content Volume: The platform provides 4× more campaigns/assets, delivering 10x content volume per campaign. This massive output translates to generating 35+ buyer-ready assets from a single orchestrated initiative.
• Pipeline Impact: VelocityEngine is BETTER because our precision content delivers MORE leads. This high-quality, persona-specific content accelerates predictable revenue growth and has been shown to influence up to $150K in pipeline from a single asset.
• Orchestration: VelocityEngine allowed vLex to execute integrated campaigns across personas, segments, and funnel stages, which clients who succeed understand and request (as opposed to generating "Random Acts of Marketing").