Trusted by 50+ B2B marketing teams.
The problem
More content was never the problem. Coverage is.
Marketing carries a number now. Yet most teams’ content covers only 10 to 30% of what that number needs, and nobody can see the gap. The CRO finds out an asset is missing in the middle of a deal. The CMO ends up reporting activity to the board instead of coverage.
AI made it worse. Teams can produce more than ever, but more output hasn’t brought them any closer to the plan. Your people aren’t the issue. The way the work is set up is.
See your coverage gaps before you commit to anything.
The free Content Coverage Heatmap scores what you’ve already published against your revenue plan by segment, persona, and stage, so you can see where you’re exposed.
THE OPERATING SYSTEM
One system, from your number to published, measured campaigns.
VelocityEngine runs as one closed loop. A shared Foundation holds your messaging, positioning, voice, and ICP, so everything it produces stays on brand. Your team and AI agents work the loop together, and a person signs off on every step.
Score your content against the revenue plan by segment, persona, and stage. You’ll see what’s covered, what’s exposed, and how you stack up against competitors.
Load your messaging, positioning, brand voice, and ICP once. Every stage after this pulls from it, so new content starts on brand instead of from a blank prompt.
Rank your gaps by the pipeline riding on each one. The biggest gap becomes a brief and a bill of materials, so the next campaign starts from the plan rather than the content calendar.
Build the anchor asset and everything around it, including blogs, emails, ads, and landing pages. It’s all written from your Foundation, so the first draft already sounds like you.
Publish to your channels, then re-score the heatmap to watch coverage go up and connect it to pipeline. Each loop starts with better information than the last one.
RESULTS
Coverage you can see. Results you can measure.
5%+
Weekly top-of-funnel growth
Lytho’s top of funnel has grown more than 5% week over week since its closed-loop go-to-market system came online.
Lytho
3–4×
Content output
Lytho’s four-person team turns out three to four times the content, across twelve verticals, without hiring a copywriter.
3×
Campaign output
Paysafe went from one enterprise campaign a month to three, without adding headcount.
Audiense
Most teams cover only 10 to 30 percent of what their revenue plan requires, with no view of the gaps.
50+
B2B teams
Running coverage and campaigns on VelocityEngine across SaaS, services, and manufacturing.
$2.37M
Pipeline in 6 weeks
Exterro landed 5 confirmed accounts and $2.37M in pipeline within six weeks of launching an ABM program on VelocityEngine-built pages.
5%+
Weekly top-of-funnel growth
Lytho’s top of funnel has grown more than 5% week over week since its closed-loop go-to-market system came online.
Lytho
3–4×
Content output
Lytho’s four-person team turns out three to four times the content, across twelve verticals, without hiring a copywriter.
3×
Campaign output
Paysafe went from one enterprise campaign a month to three, without adding headcount.
Audiense
Most teams cover only 10 to 30 percent of what their revenue plan requires, with no view of the gaps.
Use cases
One system, every kind of campaign.
From auditing what you already have to shipping net-new and ABM campaigns, it all runs on the same Foundation.
Audit your content
Inventory everything you have published and see it grouped by type and coverage.
Refresh existing content
Rebrand a site, roll out new messaging, or bring old assets up to date without starting over.
Tailor to a persona or vertical
Take content built for everyone and re-cut it for the segment or buyer you are chasing now.
AEO content creation
Build content structured to answer the questions each persona asks AI engines.
Net-new persona content
Cover a buyer you have never spoken to, from the anchor asset down to the promos.
ABM that fits your stack
Your ABM platform drives the demand. VelocityEngine builds the account pages that traffic lands on, with the right resources for each persona and tracking already set up.
Full-funnel nurtures
Launch multi-step email sequences that move a buyer from aware to committed.
Who it is for
For the team that owns the number.
Everyone who answers for pipeline works from the same Foundation and the same view of coverage.
Resources
Content built by VelocityEngine's operating system.
Campaign strategy that accelerates execution
Paysafe: one foundation drives three campaigns a month
