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THE CAMPAIGN OPERATING SYSTEM FOR B2B MARKETING

Map content coverage across every segment. Build the campaigns to close the gaps.

Content audited. Coverage mapped to revenue. Campaigns built and gaps closed.

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Built by marketers, for marketers. Trusted by 50+ B2B teams

Mantis
Paysafe
Logically
Lytho
vlex
pointcare
USSurfaces
exterro

What changes when coverage is the operating layer

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200%

Pipeline growth

Lytho grew pipeline 200% in under a year on VelocityEngine — three positioning pivots absorbed without losing campaign coverage.

5x

Faster launches

From audit findings to live campaigns in days. The system replaces weeks of manual coordination and cross-functional re-alignment.

80-95%

Lower content cost

Typically $3K–$7K/month vs. $72K–$86K for freelancers or $150K–$200K for a full-time hire.

4x

More output

Four times the campaign assets with your current team. The system handles research, briefs, and formatting against the plan your audit defines.

The old way to audit content

Most audits tell you what content you have, but not  whether it covers the revenue plan.

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Static audits lead to stale strategy

Content audits arrive as decks or spreadsheets and by month two the team is back to producing content the audit flagged as redundant, and the coverage view is stale before anyone notices.

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More AI tools with more AI anarchy

Layering AI tools onto a broken process produces more inconsistency, faster. Without a system anchoring strategy to output, you ship more, but the coverage gap only gets wider.

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You can't measure what wasn't connected

Content built outside of a coverage model resists attribution. No map, no measurement signal, and no defensible answer when the someone asks what the audit changed.

Audit your content and build what's missing

Five stages, start to finish: foundations, audit, planning, creation and launch.

01

Foundations

Your messaging, positioning, brand voice, ICPs, and competitive context. One foundation, shared across every campaign. Consistency by construction.

Strategy foundation
02

Content Audit

Your static content audit becomes a continuous one. The Coverage Heat Map shows what’s covered and what’s missing across every segment, persona, funnel stage, product, and channel. 

Content Audit
03

Campaign Planning

Templated campaign intake across every team, market, product, and pivot. The revenue plan sets the coverage targets, and campaigns are designed against the gaps the audit surfaces.

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04

Content Creation

Production connected to the revenue plan in one system. The right asset, channel, persona, vertical, and the right funnel stage.

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05

Launch Coordination

Every campaign in development, visible to every stakeholder, in one operating system.

Launch coordination

For the team doing the work

Your foundation is built once, and every campaign inherits it. AI drafts against your positioning and your team makes it brilliant. The system protects the craft instead of replacing it.

One foundation for every campaign. No prompt library to maintain.

Real results from real marketing teams

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Enterprise

One Foundation, Three Campaigns per Month.

11-day campaign deployment (previously 3+ months) 80–95% cost savings vs. agency

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ENTERPRISE

Lthyo and How to Market Twelve Verticals at Once.

Eliminated $25K–$30K in quarterly freelance spend CEO-approved content, expanding to 3rd campaign

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Growth

vLex and The Way to Go-To-Market Faster.

Learn how the Legal Tech Innovator Accelerated Campaign Launches 5X Faster While Slashing Content Costs by 66%

Find every coverage gap. Build the campaigns to close them.

In 30 minutes, see your audit running as a live operating system, and ship your first campaign within 10 days.

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