Nearly two years ago, we stood on the floor of HubSpot Inbound 2023 in Boston not with a booth, but with notebooks, questions, and an idea.
The AI conversation was just starting to heat up. Everyone was curious. A few were experimenting. Most marketers were wondering whether it would truly change how we go to market.
For us, it was a launchpad.
We had just begun building what would become VelocityEngine, an platform that fuses speed and strategy to transform how marketing teams operate. Back then, we were three GTM operators with a belief that modern go-to-market processes were broken: slow, fragmented, overly reliant on slides and spreadsheets. We left that event knowing one thing for certain: teams needed more than better content or campaigns. They needed a system.
Why Velocity Matters
In physics, velocity means speed with direction. That idea became our north star.
Marketing teams don’t just need to move fast, they need to move smart. Direction is strategy: defining your ideal customer, aligning on the right message, building campaigns that actually educate and influence buyers across personas, segments and buying stages.
At the same time, speed is critical. No team has six months to build a campaign deck and wait for approvals. That’s why we created VelocityEngine as an AI Operating System built for B2B GTM. Teams can plan, generate, and launch entire go-to-market campaigns in minutes, not months.
Built for the Realities of B2B Marketing
Over the past 2 years, we’ve worked closely with 40+ marketing teams from lean startups to established scale-ups. They all wrestle with the same challenges:
- Complex buying committees with different personas and needs
- Disconnected content that doesn’t speak to buyers where they are
- Lack of executional bandwidth to move quickly
VelocityEngine brings it all together—strategy, content, and campaigns—in one platform. You can build a GTM motion that adapts to your buyers, creates content that aligns to every stage, and drives real outcomes.
And now, we’re proud to be showcasing it on the floor at Inbound from Sept 3-5, 2025.
Full Circle Moment: Sponsoring HubSpot Inbound
Coming back as a sponsor feels like a full-circle moment.
In 2023, the three of us cofounders had an idea. Today, we’re a team of over 20 full-time employees, contractors, and service partners helping B2B teams rethink how they go to market—faster, smarter, and more aligned than ever before.
Also, the life of a tech founder has accelerated the gray hairs these past two years!
So if you’re attending Inbound this year, please stop by our booth and say hi. Even better, let us know if you’ll be there and join us for dinner! We’d love to hear how your team is approaching GTM and create a custom campaign in just a few minutes so you can see how VelocityEngine is helping GTM teams go further, faster.
For your list people, three calls-to-actions in this blog:
- Stop by our Inbound booth and say hi!
- Let us know if you can join for dinner
- Request a custom demo to see what an AI GTM campaign can look like for your company.
PS. If you’re not heading to Inbound, we’d still love to catch up and create a custom demo campaign for your business.
See you in San Francisco!