WHO IS VelocityEngine?

We believe marketing shouldn't have to guess where it stands with the revenue plan.

Marketing is on the hook for the revenue plan, much like sales. But most teams can't see where their content covers that plan, and closing a gap means rebuilding strategy from scratch, campaign after campaign.

We built VelocityEngine so you always know where you stand — and have the system to close the gap.

B2B marketing deserved better.

B2B marketing teams were given more tools than ever, more AI than ever, and more pressure than ever — and the system holding it all together never showed up. Every campaign starts from scratch. Every audit stalls in month three. Every QBR ends with the same question: what did marketing actually contribute?

This isn't a competence problem. The marketers we've worked with are sharp. It's a systems problem. A static deliverable can't keep up with campaign velocity, no matter how strong the strategy underneath it.

From Shasta Ventures to VelocityEngine.

In our prior roles at Shasta Ventures, we spent two years helping portfolio companies refine their go-to-market strategies. We saw the pattern across hundreds of B2B teams: misaligned tools, disconnected workflows, audit decks gathering dust in shared drives. In July 2023, we saw the opportunity too — a once-in-a-generation chance to rebuild how B2B marketing actually works.

We left Shasta to build it. Today, VelocityEngine serves 50+ B2B marketing teams across SaaS, manufacturing, professional services, and the agencies that serve them.

Coverage you can see. Gaps you can close.

We believe you should always know exactly where your content covers the revenue plan — and have what you need to close the gap. That belief is why VelocityEngine ships as two connected products: the Content Coverage Heatmap, a live score across every segment, persona, and funnel stage that shows you green where you're covered and red where you're exposed; and the Campaign Operating System, which designs the campaigns and builds the on-brand assets to close those gaps as they open. One foundation, one operating record, from content audit to deployment.

Marketing teams using VelocityEngine launch 5x faster, cut content costs 80-95%, and ship 4x the output with the same headcount. Lytho grew pipeline 200% in under a year. vLex cut content costs 66% while accelerating launches 5x.

Backed by visionary investors

VelocityEngine is proudly backed by Next Coast Ventures and Copper Sky Ventures — partners helping us scale the Campaign Operating System category across B2B marketing.

Built by GTM leaders, for GTM teams

Our founders combine decades of experience founding and scaling B2B companies, leading go-to-market, and building category-defining technology. Together with our early design partners, we're building the system B2B marketing has always needed, so every campaign starts from evidence instead of guesswork.

JAY HALLBERG

CEO, Co-founder

NEIL DAY

CTO, Co-founder

Start with a content coverage heatmap.

Run it and see what your content covers against your revenue plan, before you commit to anything.

Request your content coverage heatmap

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