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FOR Product Marketing

You own positioning. Now ensure every buyer has content.

Encode your positioning once so every asset inherits it, with your team approving each step. Then see coverage by persona and stage, and close the gaps.

Request your free coverage heatmap
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THE PAIN

You set the messaging framework, but are you sure it holds together?

  • Sales wants to know whether you have the right point of view for each persona, and you are guessing.

  • Positioning gets signed off, then comes apart 10 assets later, and nobody can point to where.

  • You are asked how you stack up, and the battlecard rests on a competitor site someone skimmed months ago.

One system, from your positioning to published campaigns.

See coverage based on your frameworks

The Content Coverage Heatmap scores your messaging by persona and stage, across your entire product set.

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Build for the whole buying committee

Turn an uncovered persona into a full campaign, the anchor asset plus its promos, ads, and emails, mapped to the stage it serves.

Positioning that holds at scale

Encode messaging, positioning, and voice, one time. Every asset inherits it, and one upstream edit re-propagates everywhere downstream.

Understanding where we should invest our time and what we're missing.

Leigh Choate, Lytho

Lytho grew pipeline 200% after mapping coverage to the revenue plan.

200%
Pipeline growth · Lytho

RESOURCES FOR PRODUCT MARKETING

Built for the message you own

Guides, teardowns, and customer stories on tying content to the revenue plan, governing AI, and reporting coverage to the board.

Browse all resources →

Start with a content coverage heatmap.

Run it and see what your content covers against your revenue plan, before you commit to anything.

Request your content coverage heatmap
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