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Free Content Coverage Heatmap

Your revenue strategy depends on content you don't have.

Marketing teams have about 10–30% content coverage for the buyers their strategy needs to succeed. Input your website and we'll show you your content gaps so you know exactly what to create next. You'll receive:

  • ✓Your coverage score
  • ✓A deep dive on your priority segment
  • ✓Gaps prioritized by pipeline
Chris Hutchins, Head of Content at Audiense
“We stopped guessing what to build next. Now every asset we plan maps to a gap in our revenue plan.”
Chris Hutchins, Head of Content, Audiense
Sample heatmap

See where your revenue plan needs coverage.

Every blank cell is pipeline you're counting on but don't have content to support.

41% Coveragescore
Coverage by segment & stage
Awareness
Consideration
Selection
Enterprise IT
100%
90%
45%
Mid-market Ops
85%
100%
70%
Financial services
85%
35%
0%1
Healthcare
100%
95%
75%
Public sector
90%
0%
0%
2
1
Financial services0% at Selection
Deals are lost at the finish line.
2
Public sector0% past Awareness
Competitors win the evaluation.
Most teams leave 70–90% of their plan uncovered. See how much of yours is at risk →
What happens next
01
Scans your website
Enter your URL and we read the public content on your website. No logins, no uploads.
02
Creates a heatmap
Your content is sorted and we map it to the personas for your priority segment.
03
Scores your coverage
We measure the content gaps against your revenue plan relative to baselines and score your content coverage.

How much content do you really need?
And what do you build next?

Sellers feel the pain of content gaps first, sometimes walking into deals with little to support pipeline creation or conversion. But with limited budget and headcount, you can't fill every gap, so you need to know which ones deserve prioritization first.

The formula
10segments
×
5personas
×
3journey stages
=
150tailored assets, minimum
Auditing 150 combinations by hand takes a team weeks.
We do it for free.
Get my free coverage score
What you get

Content coverage heatmap by segments and personas.

✓
Your coverage score: one number for how much of your revenue plan your content covers.
✓
A deep dive on your priority segment: coverage by persona and stage, with the assets behind every cell.
✓
Your top gaps, ranked by pipeline: what to build first.
✓
How it arrives: A live link to your heatmap, in your inbox within 2 business days.

No plan to upload. We estimate your revenue plan from your site and segment, and you can adjust it once your heatmap is live.

Drill-down of one heatmap cell showing the assets behind the score, ranked by match strength

Add a competitor to see the buyers they reach, but you don't.

Name one after you sign up and we'll score their site side by side with yours.

You41%
Competitor A48%
They cover the VP of Demand Gen at every stage. You don't.
Questions

Before you sign up.

Is it really free?

Yes. No credit card and no trial to cancel. The score and segment deep dive are yours to keep.

What do you need from me?

Your website URL, work email, and one priority segment. We only scan your public site: no logins, no file uploads.

What if my segment is niche?

That's where it helps most. Describe it in your own words and we'll map the personas and stages around it.

How do you know my revenue plan?

We estimate it from your site and the segment you choose. Once your heatmap is live, you can adjust segments, personas, and weighting.

What does the full platform cost?

The score is free with no obligation. We'll include platform pricing with your report if you want to go further.

See the content gaps costing you revenue.

Free. No credit card. Your score and segment deep dive, within 2 business days.