VelocityEngine for CMOs

You're producing content, but can you prove it works?

You're asked to tie content to revenue and can't, at least not credibly.
It's the least measurable line you own, and one of the most expensive.
You ship more assets every quarter with no view of what parts of the funnel they cover.

One system, from your plan to published campaigns.

Tie your marketing plan to revenue

The Content Coverage Heatmap scores your content against the revenue plan by segment, persona, and stage, so you can show what your marketing actually covers, in dollars.

→

Give your team the tools to move faster

Turn the gaps that cost the most pipeline into full campaigns, so your team ships the right content faster, without adding headcount.

Put your AI strategy on rails

Governed AI runs your strategy, so every asset inherits your messaging and brand and a person approves each step. Scaling never means drift.

RESOURCES FOR CMOS

Built for the number you own.

Guides, teardowns, and customer stories on tying content to the revenue plan, governing AI, and reporting coverage to the board.

Topic

Format

Guide

The CMO's guide to content coverage

The framework for tying content to the revenue plan, and the number to bring to the board.
Read the guide →
Blog

Most buying decisions happen without you

Buyers typically spend 17% of the journey with your ream. Here's the other 83%.
Read the post →
Customer story

Lytho: 200% pipeline growth

Twelve verticals, one small team, and CEO-approved content shipping campaign after campaign.
Read the story →
Blog

Walking into the board with the number

How to bring coverage, not activity, to your next board meeting.
Read the post →
Blog

How to operationalize AI

Building vs buying in this new age of AI and what might be best for your team.
Read the post →
Webinar

The lean marketing operating model

How small teams ship like a group several times their size, without adding headcount.
Watch the webinar →