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FOR CROs

You commit to the number. See the plan that covers it.

Know the content your team is selling along side and see what marketing is building next, segment by segment so your forecast has the coverage it needs.

Request your free coverage heatmap
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THE PAIN

Can anyone tell you how much of your pipeline marketing supports?

  • You forecast pipeline from specific segments, with no way to see which segments marketing has built.

  • Marketing reports shipped campaigns, but can't tell you if the plan is supported.

  • Deals stall with buyers that are uncovered and you find out during pipe review vs planning.

Confidence in the plan, shared by both teams.

One number both teams can always trust

Sales and marketing stop arguing over leads and volume. Coverage is scored against the revenue plan by segment, persona, and stage, so both teams work from one number instead of two stories.

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Know the plan is covered before it starts

See where the plan is exposed while there is still time to fix it. Every gap is ranked by the pipeline riding on it, then built into a campaign that closes it.

Enablement your reps can trust through closed/won

What reps take into a deal matches what marketing signed off on, so improv classes aren't needed.

Understanding where we should invest our time and what we're missing.

Leigh Choate, Lytho

Lytho grew pipeline 200% after mapping coverage to the revenue plan.

200%
Pipeline growth · Lytho

RESOURCES FOR REVENUE LEADERS

Built for the number you carry.

Guides, teardowns, and customer stories on tying content to the revenue plan, governing AI, and reporting coverage to the board.

Browse all resources →

Start with a content coverage heatmap.

Run it and see what your content covers against your revenue plan, before you commit to anything.

Request your content coverage heatmap
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