See your content coverage on a living map.
See which buyers your content actually covers, by segment, by persona, by stage, within your revenue plan. Then see how your coverage compares to the competitors chasing the same buyers.
| AWARE | CONSIDER | SELECT | COMMIT | |
|---|---|---|---|---|
| SaaS Tech | 4 | 3 | 2 | 1 |
| FinTech | 3 | 1 | — | — |
| Health Tech | 2 | — | — | 1 |
| Pro Svcs | 3 | 2 | 1 | — |
You can count your content.
You can't tell if it covers your revenue plan.
Your revenue plan expects marketing-driven pipeline from specific segments, personas, and stages. Most teams can say what they've published. Few can say whether it covers those exact buyers.
Sellers feel the gaps first, walking into deals marketing never covered, against competitors who did.
What full coverage takes
One map, from your content to your number.
Scans your content
Point it at your site and it reads your existing material and places it on the map for you, no manual audit or spreadsheet.
Infers your buying committee
For every segment you sell into, it maps the personas, buyer roles, and jobs to be done. You confirm or adjust before anything gets scored.
Scores it against the plan
Every asset is scored against the personas, segments, and stages in your revenue plan, so you see real coverage, not a page count.
A Coverage Score, and the gaps behind it.
A single score showing how much of your revenue plan your content covers today, and the intelligence driven map underneath it to see exactly where you're exposed.
The CFO signs off on the purchase, and reads nothing. 0% at every stage is the clearest place to build next.
See your gaps, and what to solve next.
Get your free coverage score →Every cell shows its work.
Open any cell to see the assets behind it, ranked by how well they match that buyer and how recently they were published.
Run it on your competitors.
Point the same analysis at their site, on your segments and personas. The map surfaces the gaps neither of you covers, and the buyers they own.
- ✓Persona comparison — who each of you covers
- ✓Freshness — which positions are aging out
- ✓Positioning themes — where your messages collide
- ✓Delivery cadence — how much they ship, and when
Aim your campaigns at the gaps you can win.
Both ratifier rows are empty, with $1.0M behind that signature.
They cover the VP of Demand Generation 34 of 34. You cover 16.
There's never been a view like this. Every content decision is informed by either intuition or dated information. This finally makes content creation intelligent.