Reading Your Content Coverage Heatmap
Content gap patterns from real heatmaps
Each pattern is drawn from real Content Coverage Heatmaps. It shows how to spot the gap, what to check with sales, and what to build first to close it.
Content gaps
Gap #1Published
Only the economic buyer is coveredEconomic Buyer at 100% in every stage; Operator and Ratifier at or near 0%.
Pattern: seen in 2 heatmaps · Figures: illustrative
Gap #2Dec 2026
Your original segment gets most of the contentThe original customer segment covered 2–3x more than segments carrying the same pipeline.
Pattern: seen in 1 heatmap · Figures: illustrative
Gap #3Jan 2027
One topic over-covered, its neighbors emptyOne cell hundreds of pages over requirement while its neighbors sit at 0%.
Pattern: seen in 1 heatmap · Figures: illustrative
Gap #4Feb 2027
Every segment covered thinlyEvery segment covered about the same low amount, with no priority.
Pattern: seen in 1 heatmap · Figures: illustrative
Get your Content Coverage Heatmap
We scan your public website, map your content to the roles and stages in your priority segment, and score it against your revenue plan. A live link to your heatmap arrives within 2 business days.