The Content Heatmap Teardown
Which content heatmap is yours?
Map your B2B content library against the people in the buying committee and the stages they move through, and the gaps take a shape. Each content gap stalls deals in a different place. Pick the one that sounds like your team.
Four content gap patterns
Which content gap sounds most familiar?
The boardroom echo“Deals stall after the VP says yes.”
The home-segment pull“Our newest segment carries real pipeline but gets a fraction of the content.”
The pile-up“One topic has hundreds of pages, and the cells around it are empty.”
The even spread“Every segment gets a little. None gets enough.”
Content gap pattern 01
The boardroom echo
What it looks like
The VP who signs is covered at every stage. The director running the project, the people who’ll use the product every day, and procurement are close to empty.
What it costs
- Your champion builds the internal case alone, in their own words.
- Day-to-day users can’t picture their week with you, so they vote for the tool they know.
- Pricing, security, and contract questions show up at the end, where deals slow down.
Build first
Get the full Teardown in Full Coverage →
A champion kit, operator walkthroughs, and one procurement answers page.
See your real content heatmap
We scan your public website and map your content to the roles and stages in your priority segment, then score it against your revenue plan. A live link to your heatmap arrives in your inbox within 2 business days.
Teams that started with a heatmap
200%
pipeline growth at Lytho, in under a year.
“Understanding where we should invest our time and what we’re missing.”
Leigh Choate, Lytho
11 days
to deploy a campaign.
Paysafe ships three campaigns a month on one governed foundation.
Paysafe
“We stopped guessing what to build next. Now every asset we plan maps to a gap in our revenue plan.”
Chris Hutchins, Head of Content, Audiense