Overview
Most annual plans start with a revenue number and end with a list of campaigns, with a lot of guesswork in between.
In this 33-minute on-demand webinar, you'll see how to build a data-driven GTM plan in minutes: start from your ARR target and work back to the segments, pipeline, budget and campaigns that will get you there.
Follow along with the free template. Get the Annual Revenue & Campaign Planner →
What you'll learn
- How to set targets for new logo, expansion and renewal ARR
- How to split your revenue goal across segments and work out the deals each one needs
- How to turn bookings targets into a monthly funnel and rep capacity plan
- How to choose the assets and channels you'll use in each segment
- How to size your marketing budget against high-performing B2B companies
See where your campaigns have coverage gaps. Get your free heatmap →