Personas describe who someone is; buying roles describe what they do in the deal. Learn the difference and how GTM teams use both to win buying committees.
Build a data-backed 2026 growth plan with VelocityEngine’s Revenue & Campaign Planner Tool. Learn how to connect your revenue goals to campaigns, content, and b…
Meet VelocityEngine at HubSpot INBOUND 2025: an AI GTM platform that unites strategy, content and campaigns so B2B teams launch fast and drive outcomes.
When go-to-market (GTM) teams—sales, marketing, product, and customer success—struggle to align, the issue is often misdiagnosed. Most assume the problem lies i…
The SaaS industry is undergoing a seismic shift. The “Growth at All Costs” (GAAC) playbook that once defined success has proven unsustainable, and many companie…
Over the last three decades, the B2B landscape has evolved dramatically. Technology innovations, shifting buyer expectations, and heightened competition have al…
For decades, content marketing has been about scale. Marketing teams created content designed for large audience segments, ensuring it could resonate with as ma…
Understand how leveraging the Jobs-to-be-Done framework can help you grasp B2B buying committees' needs and create content that truly resonates with your audien…
As we flip the calendar to a new year, B2B SaaS leaders are deep into planning mode—shaping budgets, refining forecasts, and designing next year’s go-to-market …
