Marketing Campaign Resources
Thoughts that help make marketing campaign operations easier.
Why Output Volume Is the Wrong Metric for AI Campaign Builders
Read More →
Why B2B deals stall after the VP says yes: the boardroom echo
Read More →
The buyer took the wheel: what buyer-led growth means for B2B GTM
Read More →
What 2026 taught CMOs about AI, and what to do before you plan 2027
Read More →
7 Ways Marketing Teams Decide What Content to Build
Read More →
Search Data Shows How Marketers Decide What Content to Build Next (and What's Missing)
Read More →
How to find buying committee content gaps in your campaigns
Read More →The HSE Agentic Singularity Summit: A Roundtable Recap
What actually changed in AI go-to-market this year? A recap from the HSE Summit with leaders from Metadata, Common Room, Mural, and more.
Read More →The GTM Planning Model Every Revenue Leader Needed Yesterday
Build a data-backed 2026 growth plan with VelocityEngine’s Revenue & Campaign Planner Tool. Learn how to connect your revenue goals to campaigns, content, and b…
Read More →From Attendee to Sponsor: VelocityEngine at HubSpot Inbound 2025
Meet VelocityEngine at HubSpot INBOUND 2025: an AI GTM platform that unites strategy, content and campaigns so B2B teams launch fast and drive outcomes.
Read More →GTM alignment starts with the buyer's journey, not shared KPIs
Shared KPIs don't align GTM teams. A shared buyer's journey map does. Here's how to map it by persona and stage, then check it against your content.
Read More →The Future of GTM Efficiency: How AI Will Revolutionize Revenue Operations
The SaaS industry is undergoing a seismic shift. The “Growth at All Costs” (GAAC) playbook that once defined success has proven unsustainable, and many companie…
Read More →The Evolution of B2B Positioning: Lessons from the Last 30 Years and the Power of Getting It Right
Over the last three decades, the B2B landscape has evolved dramatically. Technology innovations, shifting buyer expectations, and heightened competition have al…
Read More →The Era of "Segment of 1: How AI is Transforming Content Creation and Personalization"
For decades, content marketing has been about scale. Marketing teams created content designed for large audience segments, ensuring it could resonate with as ma…
Read More →Leveraging Jobs-to-be-Done to Understand B2B Buying Committees and Create Content That Resonates
Understand how leveraging the Jobs-to-be-Done framework can help you grasp B2B buying committees' needs and create content that truly resonates with your audien…
Read More →Why ACV is the Cornerstone Metric for B2B SaaS Success
As we flip the calendar to a new year, B2B SaaS leaders are deep into planning mode—shaping budgets, refining forecasts, and designing next year’s go-to-market …
Read More →One content coverage teardown, the posts worth your time, and the AI and B2B marketing news that matters. Once a month.