Blog & Resources | VelocityEngine

What 2026 taught CMOs about AI, and what to do before you plan 2027

What 2026 taught CMOs about AI: buyers moved their research into AI answers while budgets stayed flat. What changed, and what to do before 2027 budgets lock.

Content Marketing

7 Ways Marketing Teams Decide What Content to Build

Most marketing teams pick what content to build by habit: the calendar, keywords, ROI or a RICE score. See where each breaks and how to fix it.

Content Marketing

Search Data Shows How Marketers Decide What Content to Build Next (and What's Missing)

Marketers search for content calendars 74x more than for ways to prioritize. Here's what that says, and how to decide what content to build next.

Demand Generation

How to find buying committee content gaps in your campaigns

Campaign reports can't show a buying role you never wrote for. Here's how to map campaign assets by role and stage to find the gaps before your next brief.

CMO

Your content library grew. Your buying committee coverage didn't.

Most B2B content serves awareness. The CFO, security reviewer, and procurement get little. Here's how to find buying committee content gaps.

CMO

9 Criteria for Choosing a B2B AI Campaign Builder

Evaluate B2B AI campaign builders on 9 criteria, from strategy alignment and brand governance to support for recurring campaign planning cycles.

Write for everybody and you write for nobody

Should one piece of content target more than one persona? No. Here's why tagging content for everybody hides your gaps, and what single tagging costs.

CMO

The 2 jobs of campaign orchestration, and the one B2B teams skip

Campaign orchestration is 2 jobs: producing a campaign and delivering it. How B2B teams run both and change campaigns without waiting on engineering.

Content Audit

How to Run a Content Gap Analysis That Gets Your Content Budget Approved

Not every content gap needs new content. Sort each gap as whitespace, saturation, or stale positioning, and build a budget case your CFO can approve.

Marketing Campaign Resources

Repositioned against a competitor? How to get every campaign carrying it without briefing each one

Garbage in, garbage out: improve AI content quality at the foundation

6 Ways to Vary One Campaign by Persona, Segment, Stage and Channel

How to say no to a content request using 3 questions

The Yoda problem: why AI content gets vaguer every time you add a rule

“It’s all in the tone” isn’t an instruction your AI can follow

What awareness stage content should and shouldn’t say

Why Output Volume Is the Wrong Metric for AI Campaign Builders